Everything we do is deeply rooted in caring for people.

AVID LEARNERS. TRUSTED ADVISORS. MEET OUR TEAM.

Our team is passionate about people.

People are not just your employees or your greatest asset - they just simply matter. Everything we do is deeply rooted in caring for people. By building efficient scalable processes, crafting unique and customized solutions, and even guiding performance conversations, we care for people. As avid learners, we geek out as we learn about new trends in leadership, succession planning, and human resources. Let us be your trusted advisor on all things HR.

As we’ve supported hundreds of Iowa businesses and we bring that expertise to each new client. Your company’s approach to HR should be different and customized to your culture and story. While every business has people, you need to lead and develop strategies that fit your unique organization.

While many people think leadership should have a business focus, we believe it’s deeply personal. Your company matters, you matter, and your people matter.


Let our team guide you on how to build a successful HR strategy. Utilize our expertise to lead, guide, and create a fun, thriving work environment. As a business owner, you don’t have to do it alone.

MEET THE FOUNDER & CEO

Sarah Hermanson

As an entrepreneur, farmer, and trusted HR consultant, she brings over 30 years of experience helping Iowa businesses thrive. With a career rooted in human resources and recruiting, Sarah understands the real challenges of running a business—because she’s lived them. She combines deep technical expertise with a rare ability to connect, understand people’s needs, and deliver creative, customized solutions.

Sarah partners with organizations to strengthen their people practices, believing that employees aren’t just assets—they’re individuals who truly matter. Whether it’s building efficient, scalable processes, crafting strategic HR systems, guiding complex performance conversations, or navigating transitions, her work is grounded in care, discernment, and practical wisdom. A natural relationship-builder and lifelong learner, Sarah is passionate about creating healthy, thriving workplaces where people and businesses grow together.

Sarah enjoys providing training on a variety of topics including: Emotional Intelligence, The Human Element at Work, Cultivating Connections across Multiple Generations, CliftonStrengths, Working Genius, Building Trust, and Developing Fun Performance Reviews. Most often, the training program is customized to specific client goals. Sarah is a Working Genius Certified Trainer.

Sarah is married to Scott and they have 5 grown children. They also own and operate a pumpkin farm, enjoy fishing, and traveling to new destinations.

COMING SOON

HR Consulting Partners

Interested in becoming a partner? Schedule a Discovery Call.